30 Aug InvisibleShield Partners with Healthe to Infuse Innovative Eyesafe Technology into Screen Protection Line-Up
First Product Collaboration Is Glass+ VisionGuard for the iPhone X, Designed to Filter Harmful HEV Blue Light from Digital Device Screens
SALT LAKE CITY, Aug. 30, 2018 (GLOBE NEWSWIRE) — InvisibleShield®, a ZAGG Inc (NASDAQ:ZAGG) brand and the leading global innovator in screen protection, today announced a strategic partnership with Healthe®, a health protection-driven technology company developing products devoted to filtering high-energy visible (HEV) blue light from digital devices. The partnership will allow InvisibleShield to infuse Healthe’s innovative Eyesafe® technology into its screen protection solutions, safeguarding consumers not only from a shattered screen, but the effects of harmful HEV light as well.
InvisibleShield Glass+ VisionGuard defends against harmful high-energy visible (HEV) blue light and promotes better eye health while providing the powerful impact protection for which InvisibleShield is known.
The average American now spends more time in front of screens than sleeping, at 11 hours per day, including three and a half hours on a digital device, with smartphone usage accounting for 62 percent of that time1. These amounts of screen time may affect vision health, leading to digital eye strain, dry and irritated eyes and can impact sleep2. Healthe’s Eyesafe technology selectively filters out portions of the HEV blue light spectrum that are considered most harmful while still maintaining the superior color performance of your device display.
“InvisibleShield is dedicated to keeping mobile devices safe from the perils of daily use. Through our partnership with Healthe, we’re able to take that promise of protection to the next level,” said Chris Ahern, CEO for ZAGG. “As mobile devices continue to play a central role in our lives, the effects of digital eye strain are becoming more evident. We’re excited to leverage Eyesafe technology to provide our customers with a solution that not only keeps their screens intact, but also filters harmful blue light from their devices.”
Healthe and the Eyesafe Vision Health Advisory Board are comprised of leading eye care professionals across ophthalmology and optometry focused on public health advocacy, industry research and standards development. Healthe strives to deliver technology that reduces eye exposure to HEV blue light.
“We are delighted to partner with InvisibleShield and continue to educate consumers about the safety concerns of over exposure to blue light,” said Justin Barrett, CEO of Healthe. “Our partnership provides consumers around the world best-in-class screen protection solutions that offer protection against blue light and provide the benefits of InvisibleShield’s industry-leading technology.”
InvisibleShield also today announced the first new-to-market screen protector developed with Healthe, Glass+ VisionGuard for the iPhone X. The all-new screen protector features a protective Eyesafe® technology layer that blocks harmful HEV blue light associated with device displays. Glass+ VisionGuard defends against harmful HEV blue light and promotes better eye health while providing the powerful impact protection for which InvisibleShield is known.
1Source: 2018 Nielsen Audience Report, 1Q Report, July 31, 2018
2Source: Harvard Health Publishing, Blue Light Has a Dark Side, August 13, 2018
InvisibleShield and the InvisibleShield logo are trademarks of ZAGG IP Holding Co., Inc. Healthe and EyeSafe are trademarks of Healthe LLC.
InvisibleShield is the No. 1 selling industry standard and category creator for screen protection with more than 165 million screen protectors sold worldwide. Committed to empowering consumers to fearlessly enjoy their devices, InvisibleShield provides premium, lifetime protection against scratched, cracked and shattered screens through its military-grade solutions. InvisibleShield is based in Utah and has operations in the United States, Ireland, and China. InvisibleShield products are available worldwide and can be found at leading retailers including Best Buy, Verizon, AT&T, Sprint, Walmart, Target and Amazon.com. Visit ZAGG.com and follow us on Facebook, Twitter and Instagram.
About ZAGG Inc
ZAGG Inc (NASDAQ:ZAGG) is a global leader in accessories and technologies that empower mobile lifestyles. The Company has an award-winning product portfolio that includes screen protection, power management solutions, mobile keyboards, and personal audio sold under the InvisibleShield®, mophie®, ZAGG®, BRAVEN®, and IFROGZ® brands. ZAGG Inc has operations in the United States, Ireland, and China. For more information, please visit the Company’s websites at www.zagg.com, www.mophie.com, and www.braven.com.
About Healthe & Eyesafe Technology
Healthe is a global supplier of Eyesafe® blue light filtering technology for the world’s leading device manufacturers. Eyesafe technology and associated intellectual property portfolio was developed by world-class engineers and a team with decades in electronics, display materials, and light management to selectively filter UV and high-energy visible (HEV) blue light while maintaining color quality. Based in Minneapolis, Minnesota, Healthe works to develop technologies and standards in conjunction with leaders in the eye care community. To learn more about Healthe and Eyesafe® technology, please visit Eyesafe.com.