Marketing Coordinator, Eyesafe

Overview
As Marketing Coordinator at Eyesafe you’ll be responsible for executing and implementing marketing campaigns in collaboration with the Eyesafe Marketing Manager and team. Eyesafe collaborates with world-leading brand marketing teams in consumer electronics and you’ll team with these brands to market Eyesafe product solutions. As Marketing Coordinator you’ll support key customer marketing programs and execute special projects, campaigns and initiatives.

 

Marketing Coordinator Job Responsibilities:
• Assists in planning of marketing programs for key customers
• Prepares sales presentations and materials
• Prepares marketing reports by collecting, analyzing, and summarizing data
• Executes social media, marketing and advertising campaigns
• Manages digital assets library and promotional materials
• Coordinates graphic and promotional material needs with the Art Director
• Supports Eyesafe sales staff by providing data, market trends, forecasts, account analyses, and new product information
• Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research database
• Plans meetings and trade shows by identifying, assembling, and coordinating requirement, establishing contacts, developing schedules and assignments, and coordinating mailing lists
• Monitors budgets by comparing and analyzing actual results with plans and forecasts
• Accomplishes organization goals by accepting ownership for accomplishing new and different requests
• Manages marketing statements, approvals, legal routing
• Manages social media calendar, develops content and executes posts
• Manages blog schedule and posts, format in wordpress
• Basic web content/ page updates in WordPress
• Manages press release process (editing/ routing)
• Lite video editing/manage video assets

 

Education and Experience Requirements:
• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the tech industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Solid knowledge of website and marketing analytics tools
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Well-versed in PowerPoint and Excel
• Written and verbal communication; experience with technical and/or medical copywriting preferred

 

About Eyesafe
Eyesafe provides industry-leading solutions to reduce high-energy blue light, helping to re-design the consumer electronics industry toward better human health. Eyesafe technology and standards were developed by a world-class team of eye doctors, engineers, and scientists, with decades of experience in electronics, display materials, and light management. https://eyesafe.com

Posted: 07.19.21